BlogFTC TAKES ACTION AGAINST BEST SELLING INFOMERCIAL AUTHOR Wednesday, November 28th, 2007
The Federal Trade Commission has charged Kevin Trudeau with violating numerous court infractions by allegedly making misleading claims in infomercials marketing his book, The Weight Loss Cure “They” Don’t Want You to Know About. The problem centers around continuing problems between the FTC and Trudeau and … GOOGLE SUCCESS ON “KEY WORD” SUIT Wednesday, November 28th, 2007
Google, inc, has successfully settled a lawsuit brought by American Blinds & Wallpaper Factory Inc. over the search engines policy of selling trademarked terms as “key words” enabling competition to appear in the search results alongside the company, product or name the consumer was searching. The … RE-REGISTER REQUIREMENTS FOR DO-NOT-CALL LIST Wednesday, November 28th, 2007
Currently you have to register every five years or your name and phone number comes off the do-not-call list. You must register by June 2008 and most people don’t know this. Congressman Mike Doyle has introduced H.R.4341 to try and make registration permanent. The FTC opposes … Seasonal Promotions Boost Sales Wednesday, August 1st, 2007
Labor Day is just around the corner so it is time to plan your “seasonal tie-in” marketing strategy. It has been proven that customers are more in tune to promotions when they relate to a holiday or special event and while Labor Day is not as … What Fishing Teaches You About Making Money In Your Business Saturday, July 21st, 2007
When you are fishing and they aren’t biting you have two basic choices. You can keep doing what you are doing and likely get the same results or you can start making changes to your fishing and see what works. There are several things you … Is Your Business Extraordinary? Friday, June 8th, 2007
It drives me nuts when I go into a business and I have a chance to look around for more than 5 minutes without someone noticing me or asking how they can help. I usually laugh, leave and chalk it up to stupidity. But you … Build your Business Like a Building: from the Ground Up – Not from the Roof Down! Wednesday, May 23rd, 2007
While this sounds like common sense, it just amazes me how many people don’t think this way when forming a company. All too often I hear, “oh yeah, my accountant filed my LLC for me,” or “yeah I filed it online myself.” I used to get … Wednesday, May 9th, 2007
While we are all inclined to say that “our business can help anyone” is that really the smartest path for your business? Lets look at a simple commonplace example. If you are having knee problems, do you go to a family practice doctor, or do you … |
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