Online Business Platform™

When we first talk with clients most tell us they have a web site. While they do have a web site it is not an Online Business Platform (OBP ). The OBP is designed to not only tell people who you are, it is interactive. The OBP offers information your client needs to help them make a buying decision and gives you an opportunity to capture their name so you can stay in touch. People frequently find you on the web while searching for something else. By offering them something important without a cost attached, you earn the privilege of staying in touch with them on a regular basis. By continuous educational and informative contact you can, over time, create a relationship with your prospect in a manner that is all too often lacking in today’s business environment. Prospects become business friends who ultimately use your product or service simply because at some point it makes great sense to do so. Additionally, the OBP allows you to educate and implement a buying process, right on the web, for your product or service. Finally, through specialized Search Engine Optimization (SEO) features specially built into the OBP it becomes your personal sales force, reaching out to new prospects you don’t even know about. As these prospects place key words into their favorite search engines, your OBP answers high up in the search rankings, encouraging the prospects to come to you. Quite frankly, your OBP never sleeps, so you can.

Multi-media Strategies

Business today is a visual world. While it is important to reach your prospects and clients through traditional written form, multi-media is clearly more captivating. While many of us waited for years to have broadband capabilities, that day is now here. All businesses should use audio and video on the web and through other outlets like DVD’s, presentation kits, and television to reach their clients and prospects in a different dimension. We believe our firm has assembled some of the best and the brightest programmers, designers and media specialists to take your business media to the next level.

Special Events Development

There is no better way to build a relationship with your prospects and clients than through the creation of a special signature event. This signature event becomes a focal point of your annual campaign and allows you to get to know your client on a different level, a personal level. The event can be a themed Celebration, a fundraiser for charity, a sports team sponsorship, or an intimate gathering. Whatever you choose, we can design it, and of course implement it in a way that is both tasteful and purposeful. By this we mean that it is extremely important not to lose site of the goal of client building. Most companies put on an event and “hope” something comes from it. We make sure something comes from the event. The event is most successful when new business comes from it. We keep the focus on that specific goal.

Our role is to take an objective view of your business, help design short and long-term objectives and then implement a collective plan to reach those goals. We constantly monitor where the business is and help you make real time adjustments along the way. We have the luxury of being able to work “on” your business while you work “in” it. A concept so important to a your company’s success and made famous by Michael Gerber in his best seller, the E-Myth.

Please take a few minutes and review our top 10 Ways to Grow Your Business and the 44 Successful Business Tactics we can help you implement. These two reports will give you an excellent idea of what we do for our clients.

As always, please don’t hesitate to contact us when you are ready to take your business to the next level.

Franchising

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Info-Franchise™:
You might think that starting a franchise is out of your reach. After all, it sounds like so much work, it’s got to be really expensive, and you’re not even sure what you would deliver to your franchisees. Right? Wrong. That’s why we created Info-Franchises™. Info-Franchises™ allow you to take your info-marketing business and turn it into a franchise. Creating an Info-Franchise™ is easy. All you need is an organized operating and marketing system that your franchisees can follow, and the willingness to help others succeed. If you have an info-product then you’ve likely got all you need to start your own franchise for maximum profitability and quick nationwide expansion. If you’ve got that, give us a call, we’ll be happy to speak with you to help you determine if an Info-Franchise is right for you.

CelebrityFranchise™:
A CelebrityFranchise™ is a category of franchise that we created for our clients. We know that “People Buy People,” so we help our clients leverage their celebrity status to give others the opportunity to succeed. If you’ve got a personality driven business that systematically brings you business, give us a call. We’ll be happy to speak with you to help you determine if a CelebrityFranchise™ is right for you.

Info-Marketing Law™

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In the speed of today’s business world, actionable information creates opportunity. Opportunity creates a position for unique revenue streams and fast, high margin, profits to the individual or company who controls the flow of information. Naturally, opportunities of this magnitude get the focus of government regulators and enterprising info-marketers need sound legal advice to navigate the complex mix of legal disciplines.

Info-Marketing Law is a legal practice that connects the diverse disciplines of intellectual property, contract law, franchising, business opportunity, consumer protection, FTC Regulation, Corporate securities, business law and internet law, blending them into a specialty for the Information Business.

Celebrity and Entertainment Representation

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Below you will find a partial listing of our Celebrity & Entertainment Law Services. If you don’t see a particular topic listed and you would like more information, please contact us so we can get you the information you need.

• Endorsement Deals
• Copyright
• Trademark
• Recording Agreements (Record Deals)
• Music Publishing Deals
• Songwriter Agreements
• Movie and Television Music Licensing
• Production Agreements
• Artist/Producer Agreements
• Record Label Venture Capital Agreements
• Artist Management Agreements
• Band Incorporation
• Band Operating Agreements
• Life Story Film Depiction Releases

Trademarks

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Consumers identify You by Your Name. If someone is using the same name as You, they could be tarnishing Your reputation and You may not even know it. Federal Trademark law allows You to protect Your name and protect consumers from being confused by imitators. Registering Your Business, Band or Product Name with the United States Patent and Trademark Office will allow You the right to use the ® and is widely considered to add credibility and a sense of commitment and establishment to Your cause. It also affords You added protection against future competitors and imitators. On the other side of the spectrum, You don’t want to start building a brand only to find out that there is another business, band or product that has been using the same name and has the rights to the name based on prior use. It could force You to make the costly investment to change Your name and everything associated with it. Don’t let all of Your hard work in establishing Your name go to waste. Protect your investment.

If You would like to find out how Trademark law affects Your Brand, Band or Business, we would welcome the opportunity to discuss it with You.

Copyrights

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If you are the author/creator of original Musical, Literary or Artistic Work (including a Photograph, Audio Recording, Song, Lyrics, Sheet Music, Website, Magazine or Book) and you have not protected your work with a Registered Copyright, your are leaving many of your rights on the table. Many creators and authors rely on “common law” Copyright protection to protect them without realizing that if you do not Register your Copyright with the US Copyright Office:

1. You cannot sue anyone for copyright infringement until the work is registered
2. A court will not award reimbursement for attorneys fees or statutory damages prior to the work being registered (except in very limited circumstances)
3. You cannot take advantage of the preferential treatment of Registered works. Registration of the work within 5 years of its creation establishes what is referred to in court as “Prima Facie” evidence. This means that the Court will accept your proof of Registration with the US Copyright Office as sufficient evidence that you own the Copyrighted work in question.

Register your Copyrighted works so that You can reap the benefits of your hard work. If you would like to discuss Registering Your work with the US Copyright Office in further detail, we would be happy to discuss it with you.